Petits Filous Partners with Change4Life

We are Helping Kids Play Free!

Petits Filous from Yoplait will return this year with the brand’s successful Play Free campaign and will support Change4Life, to help encourage parents to choose healthier swaps as the kids go back to school.

The Change4Life Sugar Swaps campaign encourages families to cut back on sugar by making a few simple swaps to everyday food and drink, such as looking for lower sugar yogurts.
Petits Filous Fromage Frais multipack
From 4th February 2019, the widespread Play Free campaign will see Petits Filous on screens and in store with the ‘Good Choice’ badge. The campaign will highlight Petits Filous fromage frais is a good choice for children, and activity will be supported through shopper marketing, including barkers and dedicated gondola ends.
Unlike other yogurts and fromage frais on the market, Petits Filous is fortified with Vitamin D and one serving contains 50% of a child’s daily Vitamin D intake. This, paired with the brand’s heritage, reassures parents that it is a healthier and nutritious snack for their children.
To find out more about Change4Life, please follow the link to their website